Product Development, Advertising,
Use of Products & Services

Companies have to ensure that their goods, services and marketing efforts do not have adverse human rights impacts on individuals, including their right to health and right to life. Illegal, unethical, discriminatory, or deceptive practices, such as abusive, sexist and racist marketing tactics may impact on the safety, dignity and well-being of vulnerable groups, including women.  Misleading information regarding the goods and services, terms, conditions, applicable fees and final costs may have disproportionate impact on the health and financial well-being of the poor. Among other things, fair and equitable treatment requires businesses to undertake disclosure and transparency measures, protect privacy rights, and provide for effective dispute resolution.